EasyGlide Waterbased 150 ml: review

EasyGlide Waterbased 150 ml at a glance

EasyGlide Waterbased lubricant is a water-based lubricant in a transparent 150 ml bottle, and it is the cheapest pure water-based lubricant per milliliter among the lubricants whose prices we retrieved from the retailers’ product flows on September 12, 2026. In the price check on September 12, 2026, the bottle was present in the product flows of seven Swedish stores, and five of them had it in stock. The cheapest in stock was Lekosmek at 89 SEK, which corresponds to just under 60 SEK per 100 ml. This review applies exclusively to the 150 ml variant with EAN 8718627520017.

EasyGlide is not a standalone brand with its own consumer website. It is a private label brand from the Dutch wholesale group EQOM, and the only source that corresponds to a manufacturer page is the wholesaler’s product page at ONE-DC together with the product images of the label that the wholesaler publishes. There, you can find most of what you need: ingredient list, product number, compatibility with latex condoms, shelf life after opening, and storage temperature. What is missing is the same as what is missing for almost all lubricants — pH and osmolality — plus something that actually distinguishes EasyGlide from several of the competitors: no part of the published material states that the lubricant is CE-marked as a medical device.

The most interesting finding, though, is something else. There are two ingredient lists in circulation for the same barcode, and both are shown on labels that the wholesaler itself displays. The older list has six ingredients; the newer one has ten. Four of the seven Swedish stores reproduce the older list, one reproduces the newer, and two publish no list at all. We go through it in detail below.

Four sizes, four EAN — which one applies here?

The wholesaler ONE-DC lists EasyGlides’ common water-based lubricants in four package sizes. The 150 ml bottle has product number 31873200 and EAN 8718627520017, 500 ml has EAN 8718627523100, 1000 ml has 8718627523117, and a single-use pouch of 10 ml has EAN 8718627529669. Here, it is the 150 ml that applies, and the same barcode is printed on the label in the wholesaler’s product image, under the text "Pr.nr.: 31873200".

All seven stores in the table sell the 150 ml bottle. Lekosmek, Taboo, Lustly, and Vuxen show EAN 8718627520017 directly on their product pages, and Lekosmek and Taboo also list the wholesaler’s product number 31873200 as their item number — a clear sign that they source the item from there. Joyland and Blush Me do not show EAN on the product page, but both expressly sell the 150 ml variant under the same product name. The foreign retailer WorldCondoms and Swedish Lyko, which are not included in the store table, have the same barcode in their product data.

Blush Me’s price stands out: 49 SEK, while the others are between 89 and 149. It’s the same item — the product name is "EasyGlide Waterbased Lubricant 150ml" and the page shows 99 SEK as the original price, discounted by 51 percent — but the store was out of stock. So the low price can’t be purchased, and it doesn’t affect the lowest in-stock price on this page.

Who manufactures EasyGlide — and where?

The label on the current bottle is clear: "EASYGLIDE is a registered trademark. Produced in license by EQOM Purchasing B.V. Made in The Netherlands. Designed in The Netherlands." The address is Phoenixweg 6 in Veendam in north-eastern Netherlands. On the older label, it instead says "Easyglide is a part of EDC Services & License B.V.", with the same address and the email address info@easyglide.nl. So EDC and EQOM are two names within the same chain, and ONE-DC — where the lubricant is sold to retailers — states in the footer that the company is part of the EQOM Group. EQOM itself describes ONE-DC as the group’s brand for retailers, alongside consumer stores such as EasyToys, Christine le Duc, Amorelie, and Beate Uhse.

Here, the first information conflict arises. Two Swedish stores state that EasyGlide is German. Vuxen writes "German-manufactured", and Joyland writes that EasyGlide offers "German quality products". The label says "Made in The Netherlands", and Lyko writes the same in its product text: the lubricant is "produced in the Netherlands". The label wins. We have no source that explains the stores’ information; it could be a leftover from an older production, but it can’t be substantiated.

Is EasyGlide a medical device?

The published material provides no support for this. None of the two label versions in the wholesaler’s images bears a CE mark, a number for a notified body, or the MD symbol for a medical device. The wholesaler’s product page mentions no classification. The symbols that are actually on the label are the PET recycling symbol, a temperature scale, a symbol for protection against sunlight, “vegan friendly,” the sustainability symbol after opening, and a reference to the batch number on the packaging.

Two stores say something else. Lekosmek writes that the lubricant is “CE-marked for your safety,” and Joyland writes in its product text that you should check that a lubricant is CE-marked and that EasyGlide meets that criterion. We have not found any CE certificate, any EU declaration, or any CE marking on the label that confirms it. The store information therefore stands as unverified.

The difference matters. A lubricant sold as a medical device should have technical documentation that, depending on the risk class, is reviewed by a notified body, and the CE marking with the body’s number makes it traceable. A lubricant without that marking is not automatically worse — but that extra check can’t be taken into account. Compared with Pjur Aqua, which has CE 0482 printed on the label, EasyGlide’s declaration in that respect is thinner.

Ingredients: two lists for the same bottle

The wholesaler’s product page and the current label state the same ingredient list, in INCI names: Aqua, Glycerin, Hydroxyethylcellulose, Sodium Benzoate, Potassium Sorbate, Sodium Hydroxide, Sodium Acetate, Isopropyl Alcohol, Cellulose, and Citric Acid. That’s ten substances. The list contains no oil, no fat, no silicone, no parabens, and no fragrance or flavoring ingredient.

The older label, which the wholesaler still shows among the product images for the same product number, has six substances in a different order: Aqua, Hydroxyethylcellulose, Citric Acid, Glycerin, Potassium Sorbate, and Sodium Benzoate. Isopropyl Alcohol, Sodium Hydroxide, Sodium Acetate, and Cellulose are missing there, and glycerin is further down in the list.

What does each ingredient do?

Aqua is water and carries the entire product. Glycerin is a humectant; in the newer list it’s in second place, directly after water. WHO/UNFPA/FHI360’s guidance on lubricants describes glycols as glycerol and propylene glycol as common humectant additives in water-based lubricants, and points out glycol content as the factor that primarily determines a lubricant’s osmolality. How much glycerin EasyGlide contains is not published.

Hydroxyethylcellulose is a cellulose derivative and the thickening agent that gives the gel its consistency. Cellulose, which is only found in the newer list, is the unmodified form of the same raw material. Sodium Benzoate and Potassium Sorbate are the preservatives. The WHO note states that water-based lubricants must contain preservatives to prevent microbial growth, that preservatives can cause irritation and sensitization in some people, and it mentions sorbic acid and sorbates, as well as benzoic acid, among the common alternatives to parabens.

Citric Acid, citric acid, and Sodium Hydroxide, sodium hydroxide, are normally used to adjust the pH in opposite directions—more acidic respectively more basic. Sodium Acetate, sodium acetate, is often used as a buffer salt. The fact that all three are included in the newer list says that the manufacturer controls the degree of acidity, but not to which value. Isopropyl Alcohol, isopropyl alcohol, is a solvent. Why it was added, and in what concentration, neither the label nor the wholesaler states.

Which ingredient list applies?

Today, the wholesaler’s product page states the newer list with ten ingredients, and it matches the newer label word for word. It should therefore be considered the applicable one. But the stores haven’t kept up:

• The newer list (ten ingredients) is reproduced by Lustly.
• The older list (six ingredients) is reproduced by Lekosmek, Joyland and Taboo, as well as by WorldCondoms outside Sweden. Lekosmek writes "glycerol" instead of glycerin, which is the same substance.
• No ingredient list at all is published by Intima, Vuxen and Blush Me on the product page.

The wholesaler does not provide any information about when the formula was changed or whether both versions are still delivered. Since both labels remain among the product images for product number 31873200, it’s not possible to rule out that a bottle from a Swedish store has the older label. Anyone who wants to avoid isopropyl alcohol, or who wants to know exactly what they bought, only has one reliable way to check it: the ingredient list on their own bottle.

Does EasyGlide contain glycerin and parabens?

Glycerin: yes, in both lists. Parabens: no, in neither of them. Fragrance and taste: none in the lists, and Vuxen and Intima state that the lubricant is completely free from fragrance and taste—a store claim that matches the ingredient lists.

Glycerin is, for most people, an uncontroversial ingredient, but it’s relevant for someone who has recurring yeast infections or is sensitive to lubricants with high osmolality. The WHO note links the glycerin content directly to osmolality: to keep a lubricant below 1,200 mOsm/kg, the glycerin content should not exceed 9.9 weight percent. Since EasyGlide doesn’t publish the concentration, it isn’t possible to say where the product falls.

Anyone who wants to avoid glycerin has an alternative within the same brand. ONE-DC sells EasyGlide Lubricant Glycerine Free 150 ml with EAN 8719934004436, where the glycerin is replaced by propylene glycol. It isn’t available in the store data for this round, so we don’t have any Swedish price to compare it with. Worth noting is that propylene glycol is also a glycol, for which the WHO note sets a separate limit: 8.3% by weight.

pH and osmolality: what isn’t published

Neither the wholesaler, the label, nor any of the stores publish pH or osmolality for EasyGlide Waterbased. This applies to both label versions, the wholesaler’s product page, all seven Swedish stores’ product pages, and the two foreign sources.

It’s a gap that EasyGlide shares with most lubricants in this price range — Pjur Aqua also doesn’t publish any of the values on its product page — but it’s worth spelling out, because the two values say more about how a water-based lubricant relates to mucous membranes than almost any other piece of information. The newer ingredient list contains both an acid, a base, and a buffering salt, so the manufacturer obviously adjusts the pH. What value isn’t stated.

What WHO’s guidance says

The most cited reference for these two values is the WHO/UNFPA/FHI360 guidance on lubricants for use with condoms from 2012. It’s written for procurement organizations, not consumers, but it’s still the best benchmark available.

On pH, the note says that the pH of a healthy vagina normally lies between 3.8 and 4.5, and that a lubricant intended primarily for vaginal use should have a pH around 4.5. For lubricants used primarily anally, or where the use can’t be determined, a pH of 5.5–7 is recommended. Lubricants with a pH above 7 are not recommended.

On osmolality, the note says that vaginal secretions normally are 260–290 mOsm/kg and semen 250–380 mOsm/kg, that ideally a lubricant should not exceed 380 mOsm/kg, and that most commercial lubricants are at 2,000–6,000 mOsm/kg. As an interim limit, a maximum of 1,200 mOsm/kg is recommended, which according to the note can be reached by keeping the glycerol content under 9.9% by weight and the propylene glycol content under 8.3% by weight.

What can be established for EasyGlide is that glycerin is included, that in the newer list it’s in second place and in the older list in fourth, and that the concentration isn’t published. So no conclusion can be drawn about where the lubricant ends up in relation to 380, 1,200, or the 2,000–6,000 mOsm/kg range — either way.

Who should be careful?

The label gives a concrete recommendation: before the lubricant is used regularly, a small amount should be tested on the inside of the forearm, and if there is an allergic reaction, use should be stopped. It is a common piece of advice, but it’s worth following—especially for the person who knows that they react to preservatives. The WHO note states that the preservatives in water-based lubricants can cause irritation and sensitization in some people, and EasyGlide contains two: sodium benzoate and potassium sorbate.

Anyone who is sensitive to isopropanol should check the label on their bottle, because the substance is only listed in the newer version. Anyone who has recurring yeast infections, or who wants to avoid glycerin for other reasons, should look for a glycerin-free product—either EasyGlide’s own glycerin-free variant or a lubricant like Swede Original Woman Sensitive, which is marketed as glycerin-free.

The label describes the intended use as "penile and/or vaginal application". Anal use is not mentioned, and EasyGlide sells separate anal lubricants in the same range. The lubricant is also not a contraceptive—no such claim is made either on the label or by the wholesaler.

Condoms and sex toys

Compatibility is the part of the specification where the sources say the most, but it’s also where the shops go further than what the manufacturer actually states.

Can you use EasyGlide with a condom?

Yes, with latex condoms. The label states in English that the product is "compatible with natural rubber latex condoms", and the wholesaler’s product page says that the composition is "fully compatible with latex condoms". That’s the most common type of condom, and the information is clear.

Polyisoprene and polyurethane condoms are not mentioned, either on the label or by the wholesaler. Those are the two materials in most latex-free condoms, so the question is relevant for someone with a latex allergy. A water-based lubricant without oils is usually not a problem for either of the materials, but that’s a conclusion about the material category and no information from the manufacturer.

The shops differ here. Lustly and Joyland stick to the manufacturer’s wording—"Condom-safe: Yes (latex)" respectively "Latex-safe: Yes". Vuxen, on the other hand, says that the lubricant is "compatible with all types of condoms", Taboo says that it works with all types of condoms, and Intima says that it is "fully compatible with condoms". The overseas retailer WorldCondoms writes "all types of condoms". None of them refers to a source, and the manufacturer’s own statement applies only to latex.

Does it work with silicone toys?

The wholesaler’s product page states that the lubricant is suitable for “all types of sex toys,” and Lustly explicitly writes, “Yes, all types incl. silicone.” Lyko explains why: the silicone in a silicone-based lubricant can react with the surface of a product made of silicone, and therefore water-based lubricants are recommended for silicone toys and other intimate products made of silicone.

The label itself says nothing about sex toys; the information comes from the wholesaler’s product text. But it matches the material category, and it’s the practical main difference compared with a silicone-based lubricant like Eros Classic Silicone Bodyglide, where compatibility with silicone toys is a real limitation. If you use silicone toys and want to avoid having to think about it, a water-based lubricant like EasyGlide is the simpler combination.

The bottle, the label, and shelf life

EasyGlide Waterbased is delivered in a transparent bottle of 150 ml. The label has the recycling symbol for PET, plastic code 01, and the wholesaler’s product images show a white snap cap—so-called flip-top cap—on the 150 ml bottle. So it isn’t a pump bottle. Lekosmek states that it’s 500 and 1000 ml that are delivered with a pump.

The wholesaler does not publish the bottle’s dimensions, and neither does it publish the weight. Where the shops state a weight, they disagree: Taboo lists 154 grams and Lustly lists 174 grams, and WorldCondoms lists 180 grams in its product data. All three are shop figures, and the 20-gram difference between the two Swedish shops suggests that at least one of them isn’t weighed—or that one includes something the other doesn’t.

The label’s instructions for use are available in English, Dutch, German, Italian, and Spanish—but not in Swedish. None of the Swedish shops publish a translation of the instructions for use, but all describe the product in Swedish.

How long does EasyGlide last after opening?

The label bears the PAO symbol—an opened jar—marked 12M, and the instructions for use say the same thing in plain text: use within 12 months after opening. The same information is also on the older label. In addition, the label states that the bottle should be stored cool and dark, with a temperature symbol for 10–25 °C and a symbol for protection from sunlight. Best-before date and batch number are, according to the label, on the packaging.

Twelve months is twice the shelf life after opening compared with Pjur Aquas sex, and that makes a practical difference for someone who uses lubricant infrequently. A 150 ml bottle that’s opened and then left to sit can be used up over the course of a full year before, according to the manufacturer, it should be discarded. That also makes the larger bottle more reasonable for someone who buys lubricant in larger quantities, even though 500 and 1000 ml are not included in this review.

How do you wash it off?

With water. The wholesaler writes that the lubricant is water-soluble and can be washed off with warm water, and Lustly, Joyland, and Vuxen all state that it is rinsed off with water. Intima says that it is washed off “with soap and water,” which does not contradict the manufacturer but goes further than it. No soap is required according to the wholesaler’s information.

That the lubricant is water-based and free from oils and silicone in practice means that it’s easier to remove than a silicone-based lubricant. The wholesaler writes that it leaves no residue, and Joyland and Vuxen describe it as fat-free and that it leaves no stains. As with all lubricants, smooth surfaces in the shower and bathtub become slippery.

EasyGlide compared with the alternatives

Four comparisons are relevant: versus two water-based lubricants at 100 ml for the same price, versus the only lubricant in the catalog that costs as little per milliliter, and versus a neutral water-based lubricant in a larger bottle. All prices are the lowest in-stock prices from the retailers’ product feeds on September 12, 2026.

Against Pjur Aqua 100 ml

Pjur Aqua is the most widely sold water-based lubricant in Swedish stores and cost from 99 SEK for 100 ml—meaning 99 SEK per 100 ml, versus EasyGlide’s just under 60. Per milliliter, EasyGlide is about 40 percent cheaper.

What Pjur Aqua has that EasyGlide lacks is documentation: CE marking with notified body 0482, an explicit statement about compatibility with both latex and polyisoprene condoms, and a manufacturer with its own product page. What EasyGlide has that Pjur Aqua lacks is longer shelf life after opening, 12 versus 6 months, and a significantly lower price. Neither of them publishes pH or osmolality, and both contain glycerin. So the choice comes down to documentation versus price.

Against Fleshlube Water 100 ml

Fleshlube Water cost from 99 SEK for 100 ml, also 99 SEK per 100 ml. It is Fleshlights’ own water-based lubricant, developed primarily for the company’s own masturbators but sold as a general lubricant. On price, the difference is unambiguous: EasyGlide costs about 40 percent less per milliliter. How the two compare to each other in terms of ingredients and compatibility is covered in the separate review of Fleshlube Water.

Against Just Glide Performance 200 ml

Just Glide Performance is the only lubricant in this issue’s catalog that has the same cost per milliliter: 200 ml from 119 SEK, i.e. 59.50 SEK per 100 ml, versus EasyGlides 59.33. The difference is negligible. But the products aren’t the same: Just Glide Performance is, according to the shops’ product feeds, a blend of water and silicone, a so-called hybrid lubricant, while EasyGlide is pure water-based. Anyone who uses silicone sex toys and wants to be sure about the materials has an easier choice with the pure water-based EasyGlide.

Compared with Joydivision Aquaglide Neutral 200 ml

Joydivision Aquaglide Neutral is sold in 200 ml and costs from 149 SEK, i.e. 74.50 SEK per 100 ml. It is about a quarter more expensive than EasyGlide per milliliter, in a bottle that holds one third more. For anyone who uses a lot of lubricant, the larger bottle is more convenient, but the price difference per milliliter favors EasyGlide.

Swede Original Woman Sensitive, which in the shops’ product feeds is described as free from glycerin, parabens, and propylene glycol, costs from 149 SEK for 120 ml—just over 124 SEK per 100 ml, more than twice as much as EasyGlide. For someone who, for health reasons, wants to avoid glycerin, the price difference may still be worth paying.

Price range: 89 to 149 SEK at five stores with stock

Seven stores sell EasyGlide Waterbased 150 ml with EAN 8718627520017. Five of them had the bottle in stock at the price check on September 12, 2026: Lekosmek at 89 SEK, Joyland, Lustly, and Taboo at 99 SEK each, and Intima at 149 SEK. Blush Me was at 49 SEK and Vuxen at 99 SEK, but both were out of stock.

Calculated per milliliter, EasyGlide costs 59.33 SEK per 100 ml at Lekosmek, 66 SEK per 100 ml at the three stores at 99 SEK, and just over 99 SEK per 100 ml at Intima. So the most expensive store charges about the same price per milliliter as Pjur Aqua costs at the cheapest store—and 60 SEK more than Lekosmek for the same bottle.

Blush Me at 49 SEK is a reduced price from 99 SEK. Lyko, which isn’t included in the store table, listed the bottle for 99 SEK but was also temporarily out of stock. So the three stores at 99 SEK are just as expensive, and Lekosmek is the only one that had a lower price in stock. Since a lubricant under 100 kronor rarely reaches a free-shipping threshold on its own, it’s worth factoring in shipping before choosing a store.

When the shops’ claims conflict with each other

The review of the store pages turned up five discrepancies worth reporting.

The first concerns ingredients. Lekosmek, Joyland, and Taboo reproduce an older list of six substances; Lustly has the current one with ten. The wholesaler’s product page and the newer label apply.

The second concerns country of manufacture. Vuxen and Joyland state that EasyGlide is German. The label says "Made in The Netherlands", and Lyko writes the same.

The third applies to CE marking. Lekosmek and Joyland describe the lubricant as CE-marked; neither of the two label versions in the wholesaler’s pictures shows a CE marking.

The fourth applies to the condoms. The label and the wholesaler state latex condoms; Vuxen, Taboo, and Intima write that the lubricant works with all types of condoms, without a source.

The fifth applies to the weight: Taboo states 154 grams and Lustly 174 grams for the same bottle. The wholesaler gives no weight at all.

Who is EasyGlide for — and who is it not for?

It’s for you who primarily want a clean, water-based lubricant at the lowest possible price per milliliter. At just under 60 SEK per 100 ml, EasyGlide is the cheapest water-based lubricant in this comparison, and it is compatible with latex condoms according to the label and with all types of sex toys according to the wholesaler. It’s a good fit for you who use silicone toys, and for you who use lubricant rarely: twelve months of shelf life after opening means the bottle will have time to be used up.

It’s a poorer fit for you who want a product that is CE-marked as a medical device, because the published material does not show any such marking. It’s not a good fit for you who want to know the pH and osmolality before you buy, because none of the values are published. It’s a poorer fit for you who use polyisoprene or polyurethane condoms and want the manufacturer’s explicit information, because the label only mentions latex. And it’s not a good fit for you who want to avoid glycerin, the preservatives sodium benzoate and potassium sorbate, or — in the newer formulation version — isopropanol.

Complaints, right of withdrawal, and the hygiene exception

Neither the voluntary manufacturer warranty nor the wholesaler states anything on the label, and that’s normal for a consumable product. Lekosmek shows "2 years product guarantee" on its product page. Regardless, your statutory rights apply: under the Swedish Sale of Goods Act (consumentköplagen), you have three years’ right to complain for defects in the item — for example a bottle that leaks on delivery or a cap that doesn’t work. Normal wear and tear and a product that has passed its shelf life after opening, on the other hand, are not defects in the item.

For distance purchases, the right of withdrawal applies for fourteen days under the Act on Distance Contracts and Off-Premises Contracts. The Swedish Consumer Agency (Konsumentverket) does, however, guide that the right of withdrawal does not apply to goods that, for health or hygiene reasons, are sealed and where the seal has been broken. A lubricant that has been opened typically falls into that category. An unopened bottle can normally be returned; an opened one probably can’t.

What applies in a specific case is determined by the store’s terms within the framework of the law, and it’s worth reading them before buying. If you have questions about what applies, Konsumentverket (the Swedish Consumer Agency) provides guidance via Hallå konsument.